Company Profile

Rosie Millard
by Rosie Millard

More to the tyre
than meets the eye

Pirelli's triumphant display of street art to accompany its 2014 annual report reinforces the company's long links with contemporary culture and provides an apt and unconventional reference to its own cultural touchstones: emotion, art, technology and the roads on which we travel.

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#takepart:
the tyre as 'street art'

The
Project

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Christian
Krämer
aka Dome

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