From November 1st, 2012 all new tyres for cars, light vehicles and heavy vehicles released on the European market must have a label on the tread that informs consumers of the fuel efficiency, wet grip and exterior rolling noise of the tyres they are about to purchase. Fuel efficiency and wet grip are rated on the basis of a scale from class “A” (green class, the best) to “G” (red class, the worst). This classification system closely resembling the one already in use for domestic appliances. Tyre labelling requirements are already in force in Japan (with membership on a voluntary basis) and in South Korea.

Instead, in the United States the Uniform Tyre Quality Grading (UTQG) disclosure is required: these are requirements still under review, which are expected to include also the degree of rolling resistance. Regardless, all Pirelli products sold feature a safety warning on the tyre wall, even though this is not required by law.

In the role of Premium Tyre Company, Pirelli fully supported and continues to support the EU labelling regulation, especially because of the transparency it introduces to the benefit of the consumer, who can thus make an informed purchase in consideration of essential parameters. In 2013 Pirelli was the world’s first manufacturer on the European market with a tyre, the Cinturato P7 Blue, which in certain sizes carries the prestigious double “A” rating. 

The three indicators covered by labelling, although essential, however, do not complete all the parameters that consumers must assess to gain an understanding of the effective “value” of a tyre in terms of performance and safety. Many other parameters – including dry braking, aquaplaning and road grip – are essential and distinctive features of Pirelli tyres that the Company obviously tests with the utmost attention, without detracting from its continual drive towards innovation.

Not least is the importance of informing consumers that fuel efficiency and road safety also depend greatly on the driving style of each driver, as well as on proper tyre maintenance, from checking of the level of wear consumption to correcting inflation pressure.