Pirelli has been historically active in its support for the welfare of its employees through a number of initiatives. Since 2011, moreover, the Company has taken on a Group Welfare Manager.
The welfare initiatives are aimed at all employees, whether they are permanent, temporary or part-time, and differ from country to country in response to the needs of the various social contexts in which the affiliates operate. These are usually tangible and efficient interventions in favour of the work-life balance, ranging from healthcare to commercial agreements, from social activities and free time to aids to support the family.
Overall welfare services follow four general areas of action in all countries:
- healthcare and related information campaigns;
- family (e.g. scholarships);
- leisure (e.g. through Open Days);
- workplace (e.g. flexible working hours, facilities, individual development training, cultural growth and group celebrations).
At all production units Pirelli has always provided infirmaries that, during working hours, provide specialist healthcare and medical professionals for all employees. These facilities provide first aid care, counselling for health problems outside work and health supervision for employees exposed to specific risks. The infirmaries also support the various health-related promotional campaigns that are launched at a local level, and prevention campaigns.
Of particular importance is the Health and lifestyle campaign developed in Brazil which in the two year period 2013-2014 involved all employees. The initiative consisted of medical examinations, blood and dignostic tests and individual interviews aimed at achieving increased awareness. On the basis of these results specific initiatives have been designed for some diseases (diabetes) or particular conditions (pregnancy) or lifestyles (nicotine addiction), with which, through qualified medical protocols, employees are guided by telephone and newsletters towards healthier lifestyles.
Once again in 2014, Pirelli offered all its employees the opportunity to be inoculated with the seasonal flu vaccine free of charge.
As mentioned, each country autonomously develops specific initiatives, designed in relation to the territory in which they are located complementary and in addition to the welfare systems in force. Below are some examples of activities developed in 2014:
- Romania: “Smile Campaign”, education campaign for oral hygiene among employees and their families in collaboration with a team of Italian dentists;
- Mexico: football courses for employees’ children;
- France: gym inside the affiliate;
- China: provision of apartments with extremely favourable conditions for employees coming from other regions of the country;
- Brazil: inclusion of a large group of disabled workers suffering from Down syndrome following a dedicated training course, with the involvement of their future Pirelli colleagues;
- Argentina: financing of a high profile technical-scientific training path for a group of worthy skilled workers;
- Russia and Turkey: financing of sports teams of employees at a competitive level;
- Turkey: establishment of a chorus of employees;
- UK: opening of a new internal training centre and training programmes for children with disabilities;
- Italy: creation of “People Care”, a website that is a showcase for all the offerings available regarding welfare (booking of housekeepers, babysitters, social care workers, household maintenance technicians, request for legal advice, car pooling, booking of summer camps for employees’ children, purchase of public transport passes and school books with payment instalments in payroll and delivery to the company etc.).
The project Bambini in Bicocca (Children at Bicocca) was particularly appreciated. It was launched in 2014 to accommodate employees’ children aged between 5 and 10 at the Pirelli Foundation, co-creator of the initiative when school is closed (Carnival and the Easter long weekend, pre-school period). Children participating in the project were involved in recreational and educational initiatives and textural and experiential workshops of great interest. The Bambini in Bicocca project involved over 190 children and received a very positive consensus response.