Pirelli’s role in the economic and social context is inseparably tied to its capacity to create value with a multi-stakeholder approach, which means it pursues sustainable and lasting growth capable of achieving the fair reconciliation of the interests and expectations of all those who interact with the Company, and in particular:
- customers, since the Pirelli way of doing business is based on customer satisfaction;
- employees, who are the repository of Group know-how and the drivers of its development;
- shareholders, investors and the financial community;
- suppliers, with which it shares a responsible approach to business;
- competitors, because improved customer service and market position depend on fair competition;
- the environment, institutions, governmental and non-governmental bodies;
- the communities around the world where the Group operates with an awareness of its own global responsibilities as a Corporate Global Citizen.
Each of the stakeholders mentioned has a dedicated paragraph in this report, to which the reader is referred for in-depth qualitative and quantitative analysis.
The existing interrelationships between stakeholders are based on the AA1000 Model adopted by the Company, and are analysed for the purposes of effective management of relations with them and the creation of sustainable and shared value. Dialogue, interaction and engagement are calibrated according to the consultation needs of the different types of stakeholders, and include meetings, interviews, surveys, joint analyses, roadshows and focus groups. The feedback translates into the corporate assessment of priority actions, influencing the development strategy outlined in the Corporate Plan.
Specific operational steps aimed at continuous improvement of performance also characterise the sustainable management planning process: assessment of the context through benchmarking, dialogue with the stakeholders, requirements raised by internal functions; identification of risks and opportunities for growth; definition of projects and targets, implementation, monitoring and reporting.